You could teach them some DIY SEO.I am finding it increasingly difficult to reconcile PPC with a proper strategy for some clients, especially those with low priced items or services where the cost of online marketing can not be easily absorbed, or where there is no expectation of return sales and thus no chance to defray the cost over several purchases... any opinions out there?
For many niches a small investment of time could reap some pretty good ROI for your clients.
IMO any strategy that places PPC in a central role is fundamentally flawed from the outset. PPC must be viewed as just one tool within a multi-faceted online marketing plan.
There, now I've uttered all my buzzwords for the day