Do you still do print advertising?
Apologies if this is off but that just seems like a completely spammy comment to generate link love for your sig?I think, print advertising still works. You can see newspapers, magazines, press releases are the major sources to advertise products and services and daily updates about any topic or news. These are the great sources of media.
At least €400 - a decent article in any of the business magazines will cost €2,000.00 and its really difficult to track the results. Also, if you've gotten the timing wrong, it's completely wasted. At least with SEO/Social Media/Blog/Social Networking - you leave a lasting digital imprint...I've had terrible results with print advertising in both newspapers and leaflet distribution. For me part of the problem is it costs to much to just try something out. €20 on google adwords or facebook ads can tell me a lot. Whereas with a newpaper that ends up being €400