How to increase the organic traffic to a website in a competitive niche?

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nikotinto

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Hello, everyone,
i am a beginner to SEO, but i am trying to optimize a website for a client of mine and currently i am trying different techniques like link-building, some long-tail keywords, originally written content, improved design and fast loading, images, information, etc. Other than that i am not sure what to use to rank it higher in the UK search engines. The niche of the website is Rubbish Removals, which i know to have a stiff competition.
How do you optimize for maximum results ? How much time it takes to rank better? What should i know for a successful SEO ?
Regards.
 
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