some advice.
Thanks for all the constructive feedback. I use FrontPage 2003 version to do design the site, so doing the best that I can. Because of the nature of the websites it’s difficult to keep changing the page content and the title each time Google caches the websites.
Is there a way around this. My understanding is that each time Google cache the sites I need to change –
1. Some text on the page
2. Title
3. Keywords
4. Build more incoming links
Are blogs any use for incoming links?
Thanks
BL
1.) There is absolutely no need to do this. Yes it is ideal to have a blog which has fresh content for the search engines, but changing pages often is not a good idea.
2.) Your title should be static (if its a good title).
3.) Don't waste your time putting in the keywords tag, it is not being used at all, by any major search engine. Yahoo! might pick it up in some really obscure searches, but honestly its not worth the effort.
4.) Building links can be a good waste of time also. You are far better off writing good articles that attract links from others naturally than digging for hundreds of links around the web. That is unless of course you can get a link from a good credible source with "good page rank".
My suggestion is to dump Frontpage 2003 - If you really want to build your own website, I suggest learning CSS and XHTML. WSYWIG Editors like Frontpage do more harm than good in my opinion.
From the sounds of it, you need a content management system to handle your website.
May I suggest looking at the following Open Source Projects: (if you need something FREE).
Wordpress
Joomla
Drupal
If you seriously want to do well in search engines - design plays a major role.