Meta description words in bold - How is this done

[denisf]

I recently see that some sites have some phrases in their meta description highlighted bold. How is this achieved?

Regards

Denis

 

[bober]

hey denisf,

I think what your seeing is not meta description bold, yet it's just an exact match to the search criteria in Google to help aid users to make a good choice

Take a look at my meta description and I don't have it in bold but it comes up bold in the Search Engine Result Page (SERP).

check this link out http://i51.tinypic.com/2mq7q68.jpg

 

[denisf]

Thanks for the response.