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Fitzlegend

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Hi guys I am looking for feedback on a business that is being soft launched today (negative or positive!) the business is called iCabbi and is a cutting edge service that allows people to book taxis directly from a computer or mobile phone.

Currently available on the web (www.icabbi.ie) as of today Friday the 24th of September, with iPhone app coming in the next week.
iCabbi will soon be available as a smartphone application on iPhone, Nokia & Blackberry devices allowing passengers to see where active iCabbi drivers are on a map in real time, book them and watch on the map as the driver approaches them (no more calls to dispatch companies to be told “he is just around the corner”!).

We will also be launching a dedicated mobile phone site that will allow anyone with a web-enabled mobile phone to book an iCabbi.
Initially available in Dublin and rolling out to the rest of Ireland in the coming months Cabbi will be the first truly national taxi company – enabling people to book an iCabbi wherever they are in the country at the touch of a mobile phone button – gone are the days of having to find out a local taxi companies number and the necessity to make a call.

iCabbi doesn’t work like a regular dispatch company, once a passenger sends out a request for an iCabbi the request gets sent to 10 drivers, the closest available will get that job.
Only the driver who actually gets the job will receive the customers details.

As we are in beta mode currently taxis can be booked online and the drivers will be taking requests as of today. We realise this takes time to build and are rolling out our ideas in phases, phase 1 being a beta launch of the website (with 150+ drivers signed up already and growing by the day).

The iphone app has been submitted to the app store and will be released shortly and the app and associated bookings will make up the core element of the business.
We already have plans in place to upgrade iCabbi to allow customers to pay iCabbi drivers directly from your smartphone without the need for cash or to even have your credit card.

One of the great selling points of iCabbi is security and the peace of mind that goes with it. When you use iCabbi, we know exactly where you are AND the driver you're with. You will receive the details of the driver you are getting directly to your phone when you book an iCabbi and every detail of your journey is recorded and sent to you by email. The route you take is also recorded for the customer and driver to check ensuring full traceability, we believe this feature will makes taxi journeys more secure and comfortable, a big benefit for women and children.

iCabbi also gives greater freedom to those with hearing or speech difficulties, who can now comfortably book taxis wherever they are without seeking assistance.

Initially launching in Dublin, you can see live taxis on the map now at www.icabbi.ie and also a map view at www.icabbi.ie/location(may new to zoom).

iCabbi has formed strategic relationships with Nokia, Vodafone, Carphone Warehouse and Georgina Campbell’s Ireland that will see iCabbi being promoted directly to their customers, on their phones, in their shops and on their websites.

We would love to hear your views and feedback on this.
 
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