The website could do with a lot of work to be honest.
1. When you land it is hard to tell what the site is about and the logo is pretty poor
2. It actually looks like a spam site as there are mixed messages throughout
3. Lose the counter at the bottom that is very 90s
If I was you I would get a proper design or layout done and simplify your message and structure the site in a clearer way. The E-Book link would scare me away straight away with the pop up message. I have looked at it for several minutes and I am still not clear what it is supposed to do.