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MickyWall

New Member
I'm thinking of running a local newspaper campaign. Anyone had any experience running a successful ad campaign?

thanks,
Michael.
 

ButtermilkJack

New Member
I have plenty of experience with dealing with Newspaper campaigns in terms of following media schedules, dealing with production/artwork dept's in local newspapers etc., but unfortunately not with running a full campaign.

If it's more the statistics/advantages/success rates etc. you're looking for info on, you might have better luck posting over on the Creative Ireland website as that forum will have a lot of print designers and advertising/brand managers dealing with local advertising campaigns.

The users here will most likely be more specialised in online advertising.

Hope this helps a bit :eek:
 

MickyWall

New Member
Okey dokey, thanks Buttermilk.:)
As you suggested I'm more interested in the copy, success rates, seasonal advertising aspects, and effective campaign lengths if anyone else can chip in.
 

davidbehan

New Member
I'm doing a 10 week ad campaign in my local paper in Meath in the coming weeks. I'll let you know how I get on, i.e. ROI, success rate, etc.

p.s. Got your email today. Will reply to you shortly :D
 

mneylon

Administrator
Staff member
I manage the offline and online marketing for us

We haven't done much with regional papers, but spend a fortune on print ads :)
 

gary.b

New Member
Heh - Billboards and ads in Toilets ? not a bad idea..

A good place to put up print ads about techy stuff is billboards in colleges, just walk in with some bluetack and stick one or two up - Students respond very well to Print ads on "their" billboards. If you're bored waiting outside a door, you can't help but notice all those notices about "Buy Flash Drives" ; "join our design team.." etc.

But nowadays, Viral Ads are the way to go..

I tend to take a cynical viewpoint of most ads, - but even i was nearly swayed into getting a Blender after all this viral advertising:

Will It Blend? | Presented By Blendtec

Especially the "Do not try this at home" part...

The very fact that i'm linking to that website proves that viral ads do work :D
 

mneylon

Administrator
Staff member
Print ads are any ads in print media, such as magazines and newspapers

Billboards et al are outdoor advertising, which is a different medium
 

MickyWall

New Member
Ok what about this as copy?

(Headline) Need more clients, customers for the New Year?
(Body) Get a lucrative website or improve your poor performing site.
(Call to Action) For FREE consultation, call now! 028 90 125729 or email myemail@mysite.com today!

cheers,
Michael.
 

addoc

New Member
Not pushy, but i think it implies your not busy and therefore people will think why not.. I just a personal opinion but I think if your teying to promote your business you shouldnt use a negative word to gain customer interest. Need new customers is a negative slant.
 
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