SERP dropping in Google

Discussion in 'Search Engine Optimisation' started by wedding video cork, May 7, 2015.

  1. wedding video cork

    wedding video cork New Member

  2. cormac-pm

    cormac-pm New Member

    Your content seems quite spammy - you're obviously only writing the headings "wedding videography county name" for the benefit of search engines, maybe you're being penalised.
     
  3. wedding video cork

    wedding video cork New Member

    Im ranking high for "wedding video laois" no2 & "wedding videographer laois" no 1. I'm no 6 & 7 for "wedding video Tipperary" & "wedding videographer tipperary"

    I'm using Yoast and its showing up green on my posts. Is it that the other sites just have better SEO ? I've seen plenty using keywords in the url name & they have no 1 spots.
     
  4. mneylon

    mneylon Administrator Staff Member

    Yoast's plugin is fantastic, but that doesn't mean you can't end up abusing it :)
     
  5. jaelajens

    jaelajens New Member

    Do you have a record of all your backlinks? Maybe it could be some of your links are no longer working, maybe the domains got expired, or some of the websites are no longer available, it happens to me too, you just need to keep on adding backlinks on a regular basis.
     
  6. richardstevens

    richardstevens New Member

    10 Reasons Why Your SERPS Might Have Dropped

    1. You’re Behaving in a Spammy Way

    Are you using links in every post? Have dozens of links pointing everywhere? Sell links? Have ads all over every page? Use any form of black hat SEO? All of these tactics can cause Google to think you are a spam site which will definitely drop your ranking. Make sure you limit the number of links in your content (usually 2-3 per 400-500 words is plenty) and that your content is honest, genuine, and has good grammar. It will help your ranking the next time Google scans your site.

    2. You Have Too Many Advertisements

    Did you know that too many advertisements on your page is indicative of a spam site? You want to make sure that the ads on your page do not exceed 20% of the available space, especially not above the fold. Consider one ad in a top sidebar and one in your header, and then one about halfway down your sidebar so that you have three ads above the fold. Usually left sidebar ads get the most hits so this should be your main focus for an important ad.

    3. You Use Keyword Stuffing

    If you haven’t updated your pages since early 2011 then you might have too many keywords. While previous algorithms favored keyword usage as heavy as 4%, new algorithms penalize anything over 1 or 2%! Consider using synonyms and talking about your topic in a variety of ways to mix things up. Readability should be your main concern.

    4. Your Content Isn’t Helpful

    Is your content a bunch of fluff? If you don’t have a lot of helpful content then you probably won’t be getting hits. Google has very proudly announced that they are scanning for helpful and informative content, so make sure you have it, the more unique and informative the better.

    5. You Have Duplicate Content

    Do you have duplicate content in any form? Whether copied from another site or present twice on your own site, it can definitely hurt your ranking. If you have duplicate content on your site, try using a canonical URL to your site. If you have it from another site, either use a canonical URL to their site, or change your content. Duplicate content will kill your ranking. Use tools like PlagSpotter - Online Duplicate Content Checker Tool to check your site for duplicate content.

    6. Your Site Loads Too Slowly

    The average internet user will abandon a site if it has not loaded within 6 seconds. If your site takes longer to load, Google is probably going to skip your website in favor of a faster loading one. You can test your website speed by loading it manually and timing it, as well as by using a variety of free applications on the internet (e.g. pingdom.com). You can speed up your website loading speed using gzip compression.

    7. Another Website Launched Better Content

    If a competitor is posting similar content to your own, only better, then they are likely to rank higher than you. ‘Better’ can mean a lot of things including better written, more informative, higher PR, better links to the article, or even a better strategy. If a competitor is linking higher than you, make sure you look into why and try changing your policies.

    8. Websites Linking to You Were Flagged for Spam

    Both your Page Rank and your SERPs can drop if a website linking to you is flagged for spam. This is because the value of links pointing to your site goes away if the website linking is considered to be spam. Spam indicators include selling links, and actual spam. How do you fix it? You get better links from higher quality websites.

    9. You Haven’t Updated Recently

    Google loves linking to fresh content so make sure you update frequently. If you don’t have a blog on your site, make sure that you update at least once per month to include new policies and features. If you have a blog, update a minimum of once per week.

    10. Google Made a Mistake

    It’s also possible that Google made a mistake and has falsely flagged you for spam. If you think this is the case, simply ask them to reconsider. You can do this from your Google Webmaster Tools and if you don’t have one, you should definitely sign up.

    There are plenty of reasons that your SERPS might have dropped, but most of them have to do with the SEO on your blog or website. Doing a careful evaluation to decide whether or not you’ve done anything wrong can help you to figure out how to fix the problem.
     
  7. ThebeastJob

    ThebeastJob New Member

    Richardstevens provide the best answer. You can follow his post or you can use yoast plugin because I am using this tool as well for optimizing my site. Good luck.
     
  8. jeffscott

    jeffscott Member

    There are some reasons like your competitors websites are out performing your site which means they are more likely engage with the target users.
     
  9. Jamesjennifer

    Jamesjennifer New Member

    Yes, This is the very informative information.
     

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