What is call and call out extension in PPC?

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lynsofia

Member
I have a new topic in Digital Marketing help to online advertising. I heard new topic in PPC advertising like as Call or Call Out Extention.
 

garimapatil

New Member
Callout extensions can be used with other ad formats, such as site links, and are created, scheduled and managed within the Ad Extensions tab.
You can add callouts at the:
  • account,
  • campaign
  • ad group level
allowing you to use general information at the account or campaign level and specific callouts for each ad group.
 
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