What is call and call out extension in PPC?


I have a new topic in Digital Marketing help to online advertising. I heard new topic in PPC advertising like as Call or Call Out Extention.


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Callout extensions can be used with other ad formats, such as site links, and are created, scheduled and managed within the Ad Extensions tab.
You can add callouts at the:
  • account,
  • campaign
  • ad group level
allowing you to use general information at the account or campaign level and specific callouts for each ad group.
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