1) I believe they are outsourcing the work to another company to build anchor text links for him. (the company charge €xxx per month & my friend pays the seo company who he thinks is doing the work €xxxx per month.
2) I had a look at the 50links they created him (with 5 anchor text links) they all seem to coming from the same hosted service, they are on websites that only have a couple pages of text & mainly sponsored links.
3) The links are coming from sites that have absolute no reference to the building trade.
I brought the link issue, which I think is an issue to the seo company on my friends behalf using his e-mail address & they said 'it doesn't matter where the links come from they will still help your search result'
Also, here's another thing & I don't blame my friend here. I explained to him the difference between white hat & black hat - & he said to me 'Glen I'm a builder & if this seo company said they will get me on page 1 for 'keyword' 'keyword' then so be it, there the pro's here'
I'm just concerned for him & his company going forward should I try get him to retract from working with these guys. (then again it's not my business, I can only advise on best practice & to be honest I'm not sure If I have resources / capabilities to compete with this seo organisation).
Enjoyed that article. SEOMoz have some great information on their site. I agree that White Hat SEO is best especially if you want to build a sustainable presence on the web. Unfortunately people expect that their website should be on page 1 of the google ranking as soon as their site goes live. SEO has to be revisited periodically for a site. It is a dynamic process and it takes time and work to build a trustworthy reputation but it is worth it in the end.
If you are using white hat seo fully then you are not doing seo in a competitive area.
There is no such thing as white hat when you consider it deeply. All people who have intent of increasing a websites rank in a search engine are breaking google guidelines. No matter whether the method is deemed more ethical or non ethical.
What you would be classed as is grey hat in most cases.
Black hat is different from everything else because it involves methods that can get you banned such as doorway pages and redirects.