Great article i found this very interesting. I have a concern as to how my people / organisations actually play by these rules. For example a good friend of mine is using an established seo company at present & I believe they are participating in BlackHat Activity. My friend owns a building company therefore he has no online skills. He had me take a look at the e-mails the seo company sent him and the links they build. I have a couple of issues.
Not technically blackhat or illegal unless he's stated that he's not sub-contracting or they are doing something blackhat. Again, not technically illegal unless he's advertising or agreeing a completely "White-hat" or "Within Google TOS" service1) I believe they are outsourcing the work to another company to build anchor text links for him. (the company charge €xxx per month & my friend pays the seo company who he thinks is doing the work €xxxx per month.
Again not technically illegal. Could the sponsored links be connected to CN AdWords ? Does seem disappointing but as I said before - you cannot assess an entire site's backlinks unfortunately. I did have one idiot go off the rafters because he "couldn't find" any. Even though his site ranked on page 1 (and still does!)2) I had a look at the 50links they created him (with 5 anchor text links) they all seem to coming from the same hosted service, they are on websites that only have a couple pages of text & mainly sponsored links.
So?3) The links are coming from sites that have absolute no reference to the building trade.
They probably won't do any harm. I've suggested before that getting lots of low-class links is a great way to hide the good ones.I brought the link issue, which I think is an issue to the seo company on my friends behalf using his e-mail address & they said 'it doesn't matter where the links come from they will still help your search result'
Has your friend requested milestones, KPI's and references?Also, here's another thing & I don't blame my friend here. I explained to him the difference between white hat & black hat - & he said to me 'Glen I'm a builder & if this seo company said they will get me on page 1 for 'keyword' 'keyword' then so be it, there the pro's here'
How long are they working on it? Have they delivered anything? It may make sense to get someone who has outsourced before to look over it, like a website owner with strong traffic and positioning.I'm just concerned for him & his company going forward should I try get him to retract from working with these guys. (then again it's not my business, I can only advise on best practice & to be honest I'm not sure If I have resources / capabilities to compete with this seo organisation).
concurEnjoyed that article. SEOMoz have some great information on their site. I agree that White Hat SEO is best especially if you want to build a sustainable presence on the web. Unfortunately people expect that their website should be on page 1 of the google ranking as soon as their site goes live. SEO has to be revisited periodically for a site. It is a dynamic process and it takes time and work to build a trustworthy reputation but it is worth it in the end.
Exactly. There is no such thing as white hat. Read Googles webmaster guidelines. If you're link building its blackhat.If you are using white hat seo fully then you are not doing seo in a competitive area.
There is no such thing as white hat when you consider it deeply. All people who have intent of increasing a websites rank in a search engine are breaking google guidelines. No matter whether the method is deemed more ethical or non ethical.
What you would be classed as is grey hat in most cases.
Black hat is different from everything else because it involves methods that can get you banned such as doorway pages and redirects.