Writing Content Network Ads

Not open for further replies.


New Member
Great thread.


I am just starting to use the content network (apparently it is a lot better value than it used to be , but am still at the 'dipping toe in water' stage..)


New Member
If you are using the content network, it is important to run a Placement Performance Report regularly. It will show you how your ads are performing on each site. If they don't do well on a site, add the url as a Negative Campaign Site.
Otherwise the general best practises are :
Keep your Content Network campaign separate from you search campaign.
Use more generic keywords than for search. It is important to realise that the ad will not be triggered by a specific keyword but by the adgroup theme, so stay granular.
In your ads, do not use keyword insertion.

Let us know how about you achievements
Not open for further replies.
Award-winning Mac antivirus and Internet security software