Conor O'Nolan
New Member
Until recently Google assumed I lived in Cork. Then suddenly I had moved to Dublin. I’m actually in Tramore, Co. Waterford. The fact that I, and many other Internet users are apparently bouncing around the country is playing havoc with what should be a powerful tool for local advertising.
I started using Adwords to attract potential customers in Waterford, Kilkenny and Wexford. Google offered me that option when setting up the advertising campaign. However I noticed that the adverts weren’t being shown much. Doing a reverse IP lookup revealed my IP as ras2.chf.cork.eircom.net.
I started using Adwords to attract potential customers in Waterford, Kilkenny and Wexford. Google offered me that option when setting up the advertising campaign. However I noticed that the adverts weren’t being shown much. Doing a reverse IP lookup revealed my IP as ras2.chf.cork.eircom.net.
When I added Cork to my advertising campaign, I started getting a response. I knew that people in Cork and maybe Kerry were seeing myadvert, but because I put Waterford in the title of my advert, I probably wasn’t getting clicks from them. Most importantly I was getting enquiries from businesses in Waterford.
Recently my adverts stopped appearing so often, and I did a further check. Google assumed I was in Dublin, and presumebly all the other Eircom users in Waterford. So I modified my campaign to add Dublin to the list of regions where my adverts should be shown. Then my traffic increased again.
For more details see Webwizards - Web Design Waterford