Hi,
I was wondering when the Green Pages would be revived in some form. (I did the original Green Pages Web Directory back in the early web days)
A few notes:
Link logo to homepage
Add tagline to logo to explain that you're mainly environment oriented as it could be a bit more immediately obvious.
Stop scrolling the sponsor logos, it distracts.
Some pages are too long e.g. article list page needs to be broken up possibly into categories.
Make all email addresses into mailto links.
Many of the layout panels' borders, seperators and backgrounds have poor contrast and are barley visible on my lcd screen unless it's at more than a certain angle.
Order now buttons would be better using orange background.
Don't use white on light grey for any buttons, it's hard to see. Contrast is your friend.
Make the forms more consistent and give them a bit of css styling.
You appear to be using 3 different logos: greenpagesie-logo-282-49.png at the web page top, small-logo.jpg at the web page bottom and then National Green Pages and The Green Business Pages in print. The last 2 are similar and the difference is fine. However the other 2 are different. Ideally they should all be similar enough so that the brand is consistent.
The Media Pack pdf is for print, ideally this should be a webpage and/or at least single pages vertically stacked.
In the pack you say:
The old saying is true "50% of my advertising works, I just don't know which 50% it is!"
which is so true. However while you identify a core problem you don't give your solution. If I advertise I want metrics, stats, conversion info etc. yet this info is not there.
Lastly, while not knowing the visitor stats to the site, I not sure of the pricing model. Firstly, Free listing isn't available or is it as there's a mention in the Ordering page, what's going on there? There's compelling arguments for free listings but they're somewhat mitigated by your print products and already established business. Secondly, the rhs seem very cluttered and overcrowded and at the price, I'd be looking for better value buying Premium listing as users have learnt to pay less attention to that rhs area. Its value is also diluted by sponsors and your video.
good luck and hth