well, i
stand corrected on the issue of click fraud.
Thanx for the links redfly. It is certainly an interesting topic of discussion.
I was realy just trying to make the point that these ads are very suseptable to abuse, and I imagine that the level of abuse will only increase over time. Certainly the awareness of click revenue (or belief that there is easy money to be made) is increasing as ppc ads. become more and more prevalent.
It makes you wonder where the future lies for ppc ads. I can only assume that Google will have to introduce a more selective policy of where the ads are shown if they are to survive in the long term.
I am a member of the IIA, and no I'm not ashamed of myself. The fact is I am playing Devils advocate to some extent. If the ppc system is so open to abuse, perhaps I am infact making a positive contibution by provoking discusion.
The members of the forum may disagree with me on any number of issues, but at the end of the day my personal merit is neither the topic of discussion, or of any consequence in the bigger picture.
The article
Click fraud - Wikipedia, the free encyclopedia you refered to states that 'Click fraud is the subject of some controversy'. I would agree that the topic is contovercial, and would be interested to discuss. I have a suspicion that not everyone is so eager to discuss the vunrabilities or level of abuse, perhaps those that promote ppc or those that benifit from it (Google etc.)......
I would also like to point out that I am only marginaly involved in ppc networks etc. My own google revenue probaly just about covers the spend on instant coffee in the office.