Hi Everyone, we are a new online optical company with a strong interest in new media and serving our clients, as much as we can, online. So far (11 months) we have found people very interested in our new twist on an old well established industry. We have a simple business model, we have a clinic in a GP's surgery, eliminating all the cost of a stop and pass these savings onto our customers. We retail as much as possible online, contact lenses being the most established market. We have found the online forum a great place for feedback and getting quickly to what people are actually search for. Opticalrooms.